The operating system
for craft hospitality.
Every bar needs one.
Reservations, loyalty passes, gift cards, event tickets, email + SMS, customer profiles, staff scheduling — every customer-facing surface and every back-of-house tool. One system. Not five.
You're running your bar on five different systems.
None of them talk to each other.
Every one of those tools charges you. Each holds your customer data hostage. And none of them know you ran a real bar.
Hawthorne replaces all of them.
One customer record. One dashboard. One bill.
Reservations
Online bookings confirmed instantly. Custom floor plan. Auto-assigns the right table for the party size. No third-party fee per cover.
Loyalty pass
Every reservation creates a guest profile keyed by email. Custom reward tiers you set. QR pass on the phone — staff scans it at the bar.
Gift cards
Online purchase + gift-to-friend flow. Balance loads onto the recipient's loyalty pass automatically — turns every gift card into a new loyalty member.
Event ticketing
Sell tickets to your own events. Stripe checkout. QR delivery via email + SMS. Door staff scan with a phone. No fees to Eventbrite.
Email + SMS
Reservation confirmations, day-of reminders, ticket delivery, review requests — all transactional. Email campaigns + mailing list management included.
Customer profiles
Every guest you've ever served — one record. Visit history, last seen, gift card balance, ticket purchases, rewards earned. The CRM you've never had.
Staff scheduling
Shifts, time off, pickups, write-ups, password resets. Staff sign in to see today's roster + their own pay records. No more Sunday-night schedule emails.
Reviews + feedback
Post-visit review email goes out automatically. 5-star reviewers nudged to Google. Lower ratings flagged for manager follow-up before they hit Yelp.
Built and battle-tested
at The Amsterdamian.
I'm a bar owner in East Nashville. Two and a half years ago I opened The Amsterdamian, a cocktail bar inspired by the Dutch golden-era drinking culture. Every tool we needed to run it well — reservations, loyalty, gift cards, events, marketing — cost too much, owned our customer data, or didn't talk to anything else.
So I built Hawthorne. Today it runs every customer-facing surface and every back-of-house operation at my bar. Now I'm opening it to other operators who are tired of the same five-tool tax.
Onboard in a week.
We do the work.
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1
Tell us about your bar
Fill out the form below. 15 minutes. We follow up within 24 hours with a no-pressure walkthrough.
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2
We provision your platform
White-labeled to your brand. Your bar's name, logo, colors, and copy throughout. We import your menu, hours, and reservation system if you have one.
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3
You go live
End-to-end ready within 7 days for most bars. Stripe configured, domain pointed, staff trained. We're on call for the first month.